Transcript
Target Audience
The target audience we had aimed at were young drivers who are aged 20 years and above. This is due to the fact that anyone younger than 20 who's doesn't drive, will have very little knowledge about reckless driving and the dangers of driving recklessly in Qatar.
During the pre-production of our short film, we have looked at both secondary research and primary research to help us decide what was our best choice in topic. We have done this research in order to find out what location would be relevant, who to include as our actors, and what questions we would like to involve for our interviewees to answer. We has done research on our codes and conventions in order to allow the audience to relate well with our chosen topic.
Our short film documentary is based on reckless driving around Qatar with the opinions of various past and/or current drivers as well as medical incorporated individuals included. For our film to stand out, we have used the typical locations of where young people go and drive recklessly like Sealine (the desert), and Lusail. For a more professional view, we took the location out to the Lusail Circuit where we had also had the opinion of a safe Motorbike rider.
For our interviews we had not scripted the responses for it was based on realistic thoughts to show our audience that these events are true and that many fatal accidents may occur in real life. There were no costumes involved because we filmed for a documentary and not a fiction film.
In order to attract an audience, as a group we had created an intriguing postcard with the picture being the main subject, for it to represent our short film documentary. It is a great way to promote our shot film towards our target audience who are young, perhaps reckless drivers.
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