One of my group mates, Jack Murphy, was roaming around the city and managed to spot a bentley that had been in a horrific car accident near the Qatar Gold Club. He had managed to take a few images before he was told to leave the site by the authorities. These images are to be included in our documentary as part of the statistics.
Below we have the initial idea of what our short documentary film will look like. We have had Jack create a small animation version with some soft music included.
According to several interviews and a mass online survey/questionnaire, there is a specific demographic interested in or advocating against stunt driving. Since this phenomenon is especially prevalent to Qatar, the demographic can be narrowed down to the GCC population - still a quite vague and large demographic, therefore more insight is needed. In 2010, 226 people were killed in Qatar as a result of stunt driving - 66.5% of them aged somewhere between 18-39, in other words young to middle-aged members of the GCC, often male; 96.5% of stunt driving victims are male. This creates a much more specific target audience. Of course, one other important factor is class. Since stunt driving often requires expensive vehicles (usually large 4x4 wheelers with plenty of room) and equipment, especially since this is common amongst the younger population, a high amount of income has face validity, in regards to the target audience. So overall, this indicates a mostly male young-to-middle-age upper class demographic in the GCC.
This has been discussed with the whole group and have all included same detail.
From viewing our results on the questionnaire above, we gathered that a lot of people utmost enjoy watching or contributing to stunt driving, like going on 2 wheels, drifting etc. They had also stated that driving recklessly can have both its ups and downs rather than just saying its good or bad.
The results said that our short film should be insist more of the plot instead of the interviews or editing and whatnot. In the space of 24 hours, we had at least 70 responses and these were all from both sixth formers and teachers in attempt to attain results of different age ranges.
Since we had sent out a questionnaire to all staff and a lot of the students, we were able to get a variety of results throughout the questionnaire. For the question above we got a mixture of answers from everyone who had received the questionnaire. The majority of the responders are 15-17 years old.
When the question 'Do you drive?' was asked, More than have of the responders answered with no. Meaning that the younger ones respect the law and don't drive illegally. This is helpful as we can encourage them to stay safe as they get older.
With this question being answered we are now able to achieve the perfect short film. The audience have told us that they are more interested in the plot more than anything else meaning we can tell them enough information without them disagreeing with what we have offered them.
We came up with various title ideas and thought why not ask our audience for the best one. Hence we now have our final title.
With these questions answered, we were able to focus our short film on the most voted for answers like how they want to see more action rather than interviews throughout, then how we can stop people from stunt driving in the future and so on.
Our focus group questions were asked to help provide us with extra information live and in person to specify what illegal drivers and non drivers think individually. The group and myself have sat down an illegal driver and a nn driver to see what their thoughts are on the video we had showed them and the questions we have provided them. We had a mixture of replies compared to the questionnaire that was sent out to all the students and teachers around our school.
The questions that were asked are stated below:
What do you think is the most important component in a short documentary film?*
Is the message clear? What message did you get?
What do you think about the actions of each main character? Do you agree with them?
What had the biggest impact on you in this documentary?
What aspects of the documentary should be changed/any improvements?
Does a slower pace help you understand what is going on?
What do you think of reckless driving?
What attracts people to stunt driving?
Why do you think this problem is especially prevalent in Qatar? Why do people drive recklessly even when they know it is unsafe?
What do you think is effective and why - music, characters, camerawork and editing, story, etc.
Would you prefer a focus on interviews or a focus on action?*
The crossing is a russian horror short film takes a recognisable setting and toys with the fears that we've all experienced whilst using it, by making it home to a blood-thirsty creature.
The short film consists of many shots which have quick cuts throughout, at the beginning of the short, there are slow shots allowing the audience to be familiar with the location by showing signs then dissolve cutting to the subject trying to get a hold of someone on the phone. A shot/ reverse shot effect was used, where the viewer can see the expression of the subject and then cutting it to what the subject is looking at. This short film carries on using quick cuts making the viewer feel unsettled, as well as the fact that the subject is so focused on her phone whilst this blood-thirsty creature is lurking around trying to get the subjects attention and trapping her in the reflection where the creature surfaces. Later into the short film they use a long shot with no cuts panning around the subway to allow us, the audience to see that there is no sign of the subject or the creature, making it then more intense.The shot then stops and stays still until the reflection of the subject fully disappears meaning that she is held hostage officially with no hopes of escape and from this the short film ends.
For synergy, the campaign i have chosen is Pink Boy. Pink Boy is a short film that is animated rather than reality. For this campaign they have used synergy to promote their product, this has been done through a short film, website and a postcard. All these types of marketing techniques promote the same product except, if they have more synergy, they will have a better chance o getting more recognition.
The 3 types of marketing techniques are:
1. The Postcard
Straight to the point, you are able to see who the main character is, making it beneficial to the audience as it creates a sense of comfort that they already know what is going on in the sequel.
2. The website
Having different marketing techniques like websites allows the audience to interact with the campaign, making it beneficial for both sides of the party by allowing the audience to feel part of the campaign meanwhile it self promotes. Also, it can show the final piece, for example the Pink Boy short film which i had chosen as it has a lot of information on the film itself and how it was made.
3. The short Film
As show from the cover of the video, the video shows how this young boy is very into girly things, making it look very interesting, also because they have been displaying the different types of promotion like the fact that it has won and was nominated with multiple awards making it an immediate attraction.
Apart from the different marketing techniques and how they promoted it, more could have been done, in my opinion. When it comes to Facebook and social media, they have advertised it well, they even managed to link them on the top right corner of the website.
From viewing our results on the questionnaire above, we gathered that a lot of people utmost enjoy watching or contributing to stunt driving, like going on 2 wheels, drifting etc. They had also stated that driving recklessly can have both its ups and downs rather than just saying its good or bad.
When the question 'Do you drive?' was asked, More than have of the responders answered with no. Meaning that the younger ones respect the law and don't drive illegally. This is helpful as we can encourage them to stay safe as they get older.
We came up with various title ideas and thought why not ask our audience for the best one. Hence we now have our final title. 
With these questions answered, we were able to focus our short film on the most voted for answers like how they want to see more action rather than interviews throughout, then how we can stop people from stunt driving in the future and so on.
The crossing is a russian horror short film takes a recognisable setting and toys with the fears that we've all experienced whilst using it, by making it home to a blood-thirsty creature.
The short film consists of many shots which have quick cuts throughout, at the beginning of the short, there are slow shots allowing the audience to be familiar with the location by showing signs then dissolve cutting to the subject trying to get a hold of someone on the phone. A shot/ reverse shot effect was used, where the viewer can see the expression of the subject and then cutting it to what the subject is looking at. This short film carries on using quick cuts making the viewer feel unsettled, as well as the fact that the subject is so focused on her phone whilst this blood-thirsty creature is lurking around trying to get the subjects attention and trapping her in the reflection where the creature surfaces. Later into the short film they use a long shot with no cuts panning around the subway to allow us, the audience to see that there is no sign of the subject or the creature, making it then more intense.The shot then stops and stays still until the reflection of the subject fully disappears meaning that she is held hostage officially with no hopes of escape and from this the short film ends.
