For synergy, the campaign i have chosen is Pink Boy. Pink Boy is a short film that is animated rather than reality. For this campaign they have used synergy to promote their product, this has been done through a short film, website and a postcard. All these types of marketing techniques promote the same product except, if they have more synergy, they will have a better chance o getting more recognition.
The 3 types of marketing techniques are:
1. The Postcard
Straight to the point, you are able to see who the main character is, making it beneficial to the audience as it creates a sense of comfort that they already know what is going on in the sequel.
2. The website
Having different marketing techniques like websites allows the audience to interact with the campaign, making it beneficial for both sides of the party by allowing the audience to feel part of the campaign meanwhile it self promotes. Also, it can show the final piece, for example the Pink Boy short film which i had chosen as it has a lot of information on the film itself and how it was made.
3. The short Film
As show from the cover of the video, the video shows how this young boy is very into girly things, making it look very interesting, also because they have been displaying the different types of promotion like the fact that it has won and was nominated with multiple awards making it an immediate attraction.
Apart from the different marketing techniques and how they promoted it, more could have been done, in my opinion. When it comes to Facebook and social media, they have advertised it well, they even managed to link them on the top right corner of the website.
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